Posts Tagged ‘marketing’

Boerderij Museum (=farm museum) Zwaagdijk

Monday, October 11th, 2010

 

Another near failure day.

Today has been a lazy Sunday. I took the luxury of going down for a 3-hour-long afternoon nap with my daughter. I kept thinking another 5 minutes and I shall get up, another 5 minutes and I shall get up, another 5 minutes… When I opened my eyes resolved to get out of bed, I was smitten to see how many 5 minutes had gone by!

Well, needless to say, I have run out of ammunition for my tribute to Amsterdam. I now realize that I have to plan my day to include some sightseeing and photo shooting in order to be able to have something to write about in the evening.

I could stop right here and call it a day, but one of my precious silent readers has actually spoken and requested to read more about the Boerderij Museum (= farm museum) in Zwaagdijk. How could I refuse?

The farm houses in Zwaagdijk area are one of a kind. The houses were built as a big square and the owners lived together with their animals under the same roof. Even though many people these days live under the same roof with their pets, the idea that people lived together with their cows, sheep, and chicken is somewhat bizarre. When I think about the smell that accompanies such animals, it just makes my stomach churn…

Boerderij Museum is in the back end of one of these houses. The owner has set up the place in his spare time and continues to add to his collection. It is not open to public, but it is a shame that it isn’t: It is an eye-opener that points out the impact of the technological development of the last century. In the last 100 years, the face of life has changed so much, yet the way of life remains unchanged.

A photo on a wall showed a father holding his baby while his wife was pouring tea. There was a wooden plank separating their little table from the cows that snoozed on the other side. The lady of the house, who was showing us around, explained that people stayed in the animal quarters together with their animals in order to benefit from their warmth in the harsh cold. When the summer came, the animals could graze outside and the people this time could benefit from the coolness inside. In the front of the house, there was a living room where no animals were allowed. However, by spending most of the day in the animal quarters, the living room was kept clean at all times.

Farmers tended their land and their animals, made their cheese and baked their bread. Looking at the countless archaic tools and gadgets on the walls, it was difficult for me to fathom how they managed to do it all, yet they did.

Today most of us in the ‘civilized’ world spend our times in front of a screen for a good chunk of our day. We are being spoon-fed by the giant wheels of technology that don’t even make the world go round. Imagine technology being a carpet that we all walk on. What if that carpet was pulled from under our feet? How many of us would survive?

It was recently that I learned how to make pancakes from scratch and they turned out better than the stuff that comes out of the box—and cheaper. Why had I not bothered to learn to make pancakes before? Because I had the ‘illusion’ that it was easier to make them out of a box. That ‘illusion’ had been created by the successful marketing of the giant food technology. I was being spoon-fed by the giant in the form of boxed pancakes. Don’t get me wrong, I love some of the efficiencies created by the giant: the frozen cut onions, the different flavours of icecream at the tip of my fingers, etc. Yet sometimes I can’t help but feel that I am being duped by the giant…

Boerderij Museum showed me how we had given birth to the ‘giant’ (food industry) at the beginning of the last century. Now, the giant is fully grown and has started to feed us. We have put the giant to work and in return it has slowly taken over our resources and our knowledge. We can no longer feed ourselves without the precious hands of the giant (a.k.a. supermarkets).

Even though I wish I knew how to tend the land and milk the cows, the thought of sleeping together with cows and sheep still eeks me out. So for now I shall rest in my bed and let the giant continue to feed me :)

Het Huis Anubis — The House of Anubis

Monday, August 2nd, 2010

I was looking for something interesting to watch for my two-year-old daughter, DD2, when I stumbled upon this girl, Nienke, singing ‘Het Huis Anubis’ (HHA, The House of Anubis). The audience was composed of kids who were 6 to 12 years old. I was surprised to see everybody in the crowd singing along with the singer. They all seemed to know the lyrics. What gave me the goosebumps was the name ‘Anubis’ being sung with such heartfelt enthusiasm by children.

Have you heard of Anubis? He is the black jackal-headed Egyptian god who is associated with the mummification and protection of the dead. His symbol is a blood splattered black and white ox-hide hanging from a pole.

Do you see why it disturbs me to see a bunch of kids dance to a song so whole-heartedly?  Do any of those kids even know what Anubis refers to???

He is the God of the Afterlife.

And what is Het Huis Anubis? It is not just a song. It is a theme song for the famous Belgian/Dutch children’s television drama, Het Huis Anubis. It has been so popular with teens that it is spreading like wildfire all over the planet. First, it was dubbed in Swedish, Danish, and Spanish. Afterwards, a German remake came out in September 2009. Finally, an English remake will start airing on Nickelodeon this fall in the U.S. (and later on in the U.K. and in Australia).

HHA tells the story of a bunch of teens living in a boarding school called the House of Anubis, which guards a secret.

Maybe it truly is a wonderful teen soap. Maybe there are good messages in it for our children. Maybe I should watch it before I start criticizing it…

However, I am so baffled by the choice of the title for this series that I am tempted to write about it before I even consider watching it. Why not some other name? J. K. Rowling has been exceptionally creative with coming up fictitious names for countless characters in her famous series, Harry Potter. Why couldn’t the creator/writer/producer come up with something else? Could it be they had no idea what Anubis means? In all my curiosity, I looked up the creator/producer/writer… I could not find a name. All that pops up on the internet is Studio 100 or Nickelodeon – so who is the genius behind the name? [Dear reader: if you can answer any of my questions, please by all means, enlighten me!]

It is no coincidence that I mentioned Harry Potter. I have come across some religious parents who forbid their children to read Harry Potter because they believe it promotes witchcraft and wizardry, which is a big ‘no-no’ in most religions. I wonder how these parents react to their children watching HHA on Nickelodeon… Is that okay?

The name is not the only thing that bothers me. It is also the logo of the series that caught my eye.

If you are into symbology, you already know what I am talking about. If not, here is the quickie on what the ‘eye’ that stands in place of the ‘A’ in ‘Anubis’ means: the “all-seeing-eye” whose origins can be traced back to ancient Egyptian mythology and also represents the eye of ‘God the Father’, the all-knowing and ever-present God in Christianity. By incorporating the ‘eye’ into the word ‘Anubis’, the logo insinuates the idea that the God of the Dead is God the Father (or vice versa). Can somebody honestly tell me this was a coincidence and they did not know what they were doing???

I don’t care what kind of story is being told in the series. Just by looking at the title and the logo, I want to ask this question: What is the underlying/subconscious message being sent to children/teenagers all over the planet?

In fact, it is not the first time that the name Anubis has been used on television. He is a character in Stargate SG-1, depicted as a most powerful and dangerous being. Here is a quote from another character, Selmak, describing Anubis, “You do not understand how bad Anubis is. He was banished by the System Lords because his crimes were unspeakable. Even to the Goa’uld.” However, I don’t have issues with this usage, because: 1) Stargate is not meant as a children’s show; 2) Anubis is one of many fictional ‘gods’ that are being utilized in the series; and 3) He is not exactly a sympathetic character.

As I have said before, maybe I am overreacting, maybe there is a perfectly good reason for this choice of title, maybe it’s actually a very good story, maybe it’s making our children aware of what is good and bad, maybe this is a wonderful way to familiarize our children with ancient symbology…

Nonetheless, how am I going to explain all this to my own 10-year-old kid if she ever wants to watch this soap? And even if she is not interested in watching, she will still be subject to all the ads promoting the series on television, thus, the subliminal message in the title.

How many of you parents out there are okay with the fact that your kid may enjoy watching a soap that tells the story of a bunch of kids living in the House of the God of the Dead?

-

Helpful links:

  1. Nienke, Het Huis Anubis
  2. Anubis (wikipedia)
  3. Anubis (www.egyptian myths.net)
  4. Het Huis Anubis (wikipedia)
  5. Het Huis Anubis (nickelodeon)
  6. Studio 100: US breakthrough with Anubis House
  7. House of Anubis moves from Belgium to Liverpool and the US with a first for Lime Pictures
  8. J. K. Rowling, author of Harry Potter
  9. Eye Christian Symbol
  10. Eye of Providence
  11. Stargate Anubis

Be stupid. Shop at Diesel.

Thursday, May 6th, 2010

I was walking on Kalverstraat, the famous shopping area in Amsterdam, headed towards Intertoys. Just shortly before Intertoys is a Diesel store, which I am not interested in, so I don’t even look at its window display. However, this time my eye caught something, which my brain registered as odd after I passed the store. So I retraced my steps back to make sure I had seen correctly.

This is what I saw on their window: “Be stupid.”

Seriously… they can’t be serious???

But they are! This is their marketing campaign!

“Be stupid.”

“Stupid is trial and error. Mostly error.”

“Smart may have the answers, but stupid has all the interesting questions.”

“We’re with stupid.” Notice the headless mannequins? That’s what they expect their customers to be: headless and stupid.

“Be stupid.”

And I stood for a few more seconds to see if anyone would actually go into the store—a store that told them to be stupid and declared that they ‘were with stupid’. Sure enough, there were people going in… What’s wrong with people??? Is aspiring to be stupid the new in-thing?

And Diesel is not a cheap store—it’s a brand name that sells crappy old looking clothes.

How do they do it?

They are telling people that they are outright stupid and those people who shop at Diesel MUST be stupid. Why else anyone in their right mind would walk into a store that tells them to be stupid???

Beats me… :-)