Posts Tagged ‘mixed messages’

Het Huis Anubis — The House of Anubis

Monday, August 2nd, 2010

I was looking for something interesting to watch for my two-year-old daughter, DD2, when I stumbled upon this girl, Nienke, singing ‘Het Huis Anubis’ (HHA, The House of Anubis). The audience was composed of kids who were 6 to 12 years old. I was surprised to see everybody in the crowd singing along with the singer. They all seemed to know the lyrics. What gave me the goosebumps was the name ‘Anubis’ being sung with such heartfelt enthusiasm by children.

Have you heard of Anubis? He is the black jackal-headed Egyptian god who is associated with the mummification and protection of the dead. His symbol is a blood splattered black and white ox-hide hanging from a pole.

Do you see why it disturbs me to see a bunch of kids dance to a song so whole-heartedly?  Do any of those kids even know what Anubis refers to???

He is the God of the Afterlife.

And what is Het Huis Anubis? It is not just a song. It is a theme song for the famous Belgian/Dutch children’s television drama, Het Huis Anubis. It has been so popular with teens that it is spreading like wildfire all over the planet. First, it was dubbed in Swedish, Danish, and Spanish. Afterwards, a German remake came out in September 2009. Finally, an English remake will start airing on Nickelodeon this fall in the U.S. (and later on in the U.K. and in Australia).

HHA tells the story of a bunch of teens living in a boarding school called the House of Anubis, which guards a secret.

Maybe it truly is a wonderful teen soap. Maybe there are good messages in it for our children. Maybe I should watch it before I start criticizing it…

However, I am so baffled by the choice of the title for this series that I am tempted to write about it before I even consider watching it. Why not some other name? J. K. Rowling has been exceptionally creative with coming up fictitious names for countless characters in her famous series, Harry Potter. Why couldn’t the creator/writer/producer come up with something else? Could it be they had no idea what Anubis means? In all my curiosity, I looked up the creator/producer/writer… I could not find a name. All that pops up on the internet is Studio 100 or Nickelodeon – so who is the genius behind the name? [Dear reader: if you can answer any of my questions, please by all means, enlighten me!]

It is no coincidence that I mentioned Harry Potter. I have come across some religious parents who forbid their children to read Harry Potter because they believe it promotes witchcraft and wizardry, which is a big ‘no-no’ in most religions. I wonder how these parents react to their children watching HHA on Nickelodeon… Is that okay?

The name is not the only thing that bothers me. It is also the logo of the series that caught my eye.

If you are into symbology, you already know what I am talking about. If not, here is the quickie on what the ‘eye’ that stands in place of the ‘A’ in ‘Anubis’ means: the “all-seeing-eye” whose origins can be traced back to ancient Egyptian mythology and also represents the eye of ‘God the Father’, the all-knowing and ever-present God in Christianity. By incorporating the ‘eye’ into the word ‘Anubis’, the logo insinuates the idea that the God of the Dead is God the Father (or vice versa). Can somebody honestly tell me this was a coincidence and they did not know what they were doing???

I don’t care what kind of story is being told in the series. Just by looking at the title and the logo, I want to ask this question: What is the underlying/subconscious message being sent to children/teenagers all over the planet?

In fact, it is not the first time that the name Anubis has been used on television. He is a character in Stargate SG-1, depicted as a most powerful and dangerous being. Here is a quote from another character, Selmak, describing Anubis, “You do not understand how bad Anubis is. He was banished by the System Lords because his crimes were unspeakable. Even to the Goa’uld.” However, I don’t have issues with this usage, because: 1) Stargate is not meant as a children’s show; 2) Anubis is one of many fictional ‘gods’ that are being utilized in the series; and 3) He is not exactly a sympathetic character.

As I have said before, maybe I am overreacting, maybe there is a perfectly good reason for this choice of title, maybe it’s actually a very good story, maybe it’s making our children aware of what is good and bad, maybe this is a wonderful way to familiarize our children with ancient symbology…

Nonetheless, how am I going to explain all this to my own 10-year-old kid if she ever wants to watch this soap? And even if she is not interested in watching, she will still be subject to all the ads promoting the series on television, thus, the subliminal message in the title.

How many of you parents out there are okay with the fact that your kid may enjoy watching a soap that tells the story of a bunch of kids living in the House of the God of the Dead?

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Helpful links:

  1. Nienke, Het Huis Anubis
  2. Anubis (wikipedia)
  3. Anubis (www.egyptian myths.net)
  4. Het Huis Anubis (wikipedia)
  5. Het Huis Anubis (nickelodeon)
  6. Studio 100: US breakthrough with Anubis House
  7. House of Anubis moves from Belgium to Liverpool and the US with a first for Lime Pictures
  8. J. K. Rowling, author of Harry Potter
  9. Eye Christian Symbol
  10. Eye of Providence
  11. Stargate Anubis

Be stupid. Shop at Diesel.

Thursday, May 6th, 2010

I was walking on Kalverstraat, the famous shopping area in Amsterdam, headed towards Intertoys. Just shortly before Intertoys is a Diesel store, which I am not interested in, so I don’t even look at its window display. However, this time my eye caught something, which my brain registered as odd after I passed the store. So I retraced my steps back to make sure I had seen correctly.

This is what I saw on their window: “Be stupid.”

Seriously… they can’t be serious???

But they are! This is their marketing campaign!

“Be stupid.”

“Stupid is trial and error. Mostly error.”

“Smart may have the answers, but stupid has all the interesting questions.”

“We’re with stupid.” Notice the headless mannequins? That’s what they expect their customers to be: headless and stupid.

“Be stupid.”

And I stood for a few more seconds to see if anyone would actually go into the store—a store that told them to be stupid and declared that they ‘were with stupid’. Sure enough, there were people going in… What’s wrong with people??? Is aspiring to be stupid the new in-thing?

And Diesel is not a cheap store—it’s a brand name that sells crappy old looking clothes.

How do they do it?

They are telling people that they are outright stupid and those people who shop at Diesel MUST be stupid. Why else anyone in their right mind would walk into a store that tells them to be stupid???

Beats me… :-)

Why should dessert be eaten the last?

Saturday, March 6th, 2010

I was trying to feed my two-year-old child (DD2), who has given me a hard time with eating ever since the very beginning. I had her favorite food on the plate and placed her in front of her favorite show. (Yes, I know, I have been a ‘bad’ mother by letting her eat in front of the screen, but despite all my tricks to get her to eat anything, she remains borderline underweight. Therefore, I have decided that getting food in her system is more important than teaching her table manners at the moment :-) )

Just when I settle down next to her, do you know what she says to me? She would like to eat it with candy! What do I do? I have to think fast–really fast! Do I pick this battle or not?

If I say, “First you eat your food, then candy”; I know I will lose for sure. She is very stubborn and when she refuses food, that’s usually the end of the story. No matter what I do, I can’t make her eat. Then she goes to bed on an empty stomach and then she wakes up in the middle of the night: hungry… You get the picture: I lose big time. (Anyways, it is not a good idea to use candy/dessert as a reward for children since it sends a mixed message: ‘I will reward you with ‘bad’ food that is delicious, if you eat your yucky ‘good’ food!’ or ‘Save the best for the last.’—but is sugar really the ‘best’ nutritious food ingredient???)

So what do I do? Before I know it, I hear myself say, “Okay, you can eat it with candy—but you have to eat it together.” (Ooops!!! What have I done? How ridiculous is that? Why did I say that???) And she simply says, “Okay.”

And she eats it! She eats a plate of food, every spoonful accompanied by one tiny chocolate M&M. The total number of chocolate M&Ms consumed? 11! Only eleven: much less than what she would have devoured if I had instead given her the tiny box after dinner. And this way she ate more than what she would have eaten—had she agreed to eat in the first place! I consider this a win-win situation for both of us!

It does ‘sound’ disgusting: adding M&Ms on top of your dinner plate, but why? Is there a scientifically good health reason why dessert is eaten afterwards? Or why we should not eat dessert and dinner together? Some dishes (like some pasta sauces and beans) require the addition of sugar. There are even sweet and sour dishes! Is it simply because we have been conditioned to think/believe that dessert is eaten after dinner? I have done a search on the web, but I could not find a logical answer to any of these questions. So why not M&Ms with food? :-)

Helpful links:

  1. Mixed messages: Kids & healthy eating
  2. Why is it customary to eat dessert after dinner?